The new Indian bride is the modern goddess that envisions her wedding as a special extension of her personality. She wants intimate occasions with unique décor, lush colours and candid memories to treasure for life. Every sliver of personalisation is visible, be it in the table settings, invitations, keepsakes, and her sartorial choices. She knows her loved ones are having a good time – they’re relaxing, dancing, and having fun – and so is she. And about time too!
“Bloom captures the metamorphosis of the Indian bride with a synthesis of different cultures, a reflection of today’s generation. Bloom represents the delicate confluence of artistic traditions and the pragmatism of the times we live in. And of course, flowers,” says designer, Tarun Tahiliani.
More than 80 pieces spanning bridal couture, occasion and festive wear heralded the coming together of technique, craftsmanship and innovation: Lightweight lehengas, shararas, peplum blouses, concept saris, structured drapes, anarkalis and fusion-style jumpsuits exude pure celebration. Contemporary occasion wear for those intimate pre-weddings plays with chikankaari, mukaish embroidery and kanjeevaram, in light, new avatars for the stylish bride. When it comes to couture, contoured construction, patterns and unique fabrics merge to make the garment feel like second skin, sensually moulded to shape every curve, and yet, allow the freedom and comfort to dance the night away.